Every 15 seconds a child dies of hunger, says a campaign by charities urging G8 leaders to pledge more aid for the world’s poorest families – or every 10 seconds, according to the latest version of the slogan. But does this paint an accurate picture?
There is enough food for everyone, but not everyone has enough food, says the Enough Food for Everyone If campaign.
“In every minute of every day, four children die of hunger,” intones the comedian Eddie Izzard in one of If’s promotional videos, before the 15-second figure was updated to 10 seconds on 6 June.
The stat is a variation on another, used seven years ago in the Make Poverty History campaign – when a host of celebrities from the world of music, cinema and fashion appeared on a video clicking their fingers at regular intervals. Then the message was that a child dies unnecessarily as a result of extreme poverty every three seconds.